SCARY BUT TRUE FACTS
How many prospects do you think you might lose in a month? Add that up over time and you soon realize that
your business could be light years beyond where it is today. This isn’t a challenge native only to you
either, so don’t be too rough on yourself. Entire studies have found that this is a relevant and very real
challenge for companies of all sizes and shapes. Sales are a complex process of interpersonal skills,
consistent communication, protocol, function and follow through.
| |
|
|
Salespeople around the world should be commended for the job they do, it is a complex process
that is not easy to grasp. Unfortunately even for the cream of the crop, it is a scary but true
fact that of the leads that do make it in your door, often that door closes to about 40% of the
visitors who really want to buy but can’t get the conversion for a variety of reason. This happens
without even realizing you are losing buyers.
- The biggest reason for lost sales is simply lack of follow up on leads. Sales people are compensated
through commission, going for the larger sale is human nature and often in the process the smaller sales
get lost in the shuffle. What you will never know is, how many of those small sales could have ended up being
your biggest client?
- Often you lose prospects simply because you don’t have the tools to employ a consistent communication
path to your prospects through email and newsletters. Keeping before your prospects is king for the sales
person and if not given the tools, this can be a difficult task to fulfill indeed!
- For online retailers, the inability to consummate your sale from the web page is the biggest reason you
lose a sale. This happens frequently because of something simple and avoidable like proper search functions,
updated content or a poorly designed Storefront, Shopping Cart or Check Out process and is frustrating
enough to make your buyer leave and find a similar item elsewhere.
Check out IOS and discover how your sales efforts can be rewarded rather than thwarted!
Benefit # 1: Lost Leads and Lack of follow up
IOS allows you to maintain a centralized database of Contacts, associates those Contacts to CRMs, Groups
and in a myriad of other ways. The moment that your customer or prospect calls or emails your company you
can log them into the Contact Database and generate a CRM concerning the inquiry. When a client or prospect
fills out a form from your web page, they are automatically placed in the Contact Database, a CRM is
generated and an alert notification is sent to the designated email address. The CRM is shown on the
dashboard until you have attended and closed it. No more lost leads or forgetting to follow up with your
prospects.
Benefit # 2: Employ a consistent communication path to your prospects
Generating mass marketing emails to a large list for prospecting and communication is easy and can be
completed and automatically personalized in just two screens with IOS. With our word-like editor,
templates and delivery tools, you can build and send a professional email within a matter of minutes to
all your contacts, a single contact or a specific group or groups. Build, select groups and deliver, it
is that easy! Additionally, newsletter generation is a breeze and draws content from your webpage so you
don’t have to write each newsletter, ensuring that your regular communications will not be laid aside due
to time and effort constraints. The same two screen process is employed and takes only minutes to execute,
content is searchable by most recent content added, per category, featured or sale items and more!
Interval marketing can also be employed if you have purchased the additional module and will automatically
contact your prospects or customers periodically within preset parameters, you never have to worry about
communications, it just happens.
Benefit #3: Lost Web Sales
This one is so important to your company. Your website is one of your major marketing efforts and if you
are an online retailer, doubles as a conversion vehicle for your visitors. Proper layout, search, content
and storefront sections are what makes or breaks your investment in your web page. With IOS you can get
help in the design of your webpage, meta tags, keywords, and more. You can also subscribe to one of our
SEO optimization programs to increase your searchability and/or focus in on your conversion rate
optimization.
As an example of how wrong a website can go and what that will do for return customers,
click here for a very recent story to just how a beautiful website
can go wrong by reading to what happened to one of our employees.
With IOS Your Marketing Engine Can Be Up and Running in a Matter of Minutes
Unlike server based solutions, you only need a computer, Internet Explorer and an internet connection to get
started. You don't need to attend specialized training or have an IT department to start using IOS. It's easy
to use, will improve your sales efforts and you'll be up and running in minutes.
|
|
"The staff and technical support is reliable, friendly and energetic! There are no better."
Beth Skotzke
Economic Development Council of Collier County
|
|
|